
White Day??? What's the history of this strange twin to everyone’s favorite Hallmark holiday you might ask? In the 1977, the CEO of a small confectionary company in Fukuoka called Ishimura Manseido was reading a magazine in his office for inspiration to revitalize sales…

The slogan for Ushio is “Chocolates not to eat. Feel” ! An increasing number of people are already conscious of the power of respecting raw materials and the importance of knowing who made something and how it was made. Not only chocolate but much more than that.